Case Study

Elevating luxury living with RARA Architecture.

RARA is a high-end architectural studio based in Melbourne, Australia. Designing considered and intelligent homes in some of Melbourne’s more distinguished suburbs, RARA are specialists at using the available space to create environments that support and nurture those who live within them.

brand marketing architecture melbourne
brand marketing architecture melbourne

Case Study

Elevating luxury living with RARA Architecture.

RARA is a high-end architectural studio based in Melbourne, Australia. Designing considered and intelligent homes in some of Melbourne’s more distinguished suburbs, RARA are specialists at using the available space to create environments that support and nurture those who live within them.

Our story with RARA

We started working with RARA in late 2018, at a time when the brand had aspirations for significant growth. In a crowded marketplace, we took an established brand and gave it a digital brand refresh, designing and developing not only a website that could showcase their work but a lead generation process to drive consistent, high-quality leads. Positioning the brand for the high-end market, balancing UX and UI was crucial in an industry that generally favours design over usability.

How we help

  • Brand Review
  • Competitor Review
  • Brand refresh
  • UX/UI design
  • Copywriting
  • Website development
  • Lead generation
  • GoogleAds
  • SEO
  • Website hosting and management

Our story with RARA

We started working with RARA in late 2018, at a time when the brand had aspirations for significant growth. In a crowded marketplace, we took an established brand and gave it a digital brand refresh, designing and developing not only a website that could showcase their work but a lead generation process to drive consistent, high-quality leads. Positioning the brand for the high-end market, balancing UX and UI was crucial in an industry that generally favours design over usability.

How we help

  • Brand Review
  • Competitor Review
  • Brand refresh
  • UX/UI design
  • Copywriting
  • Website development
  • Lead generation
  • GoogleAds
  • SEO
  • Website hosting and management

Rob is such a professional, with an eye for detail and true pride in all he applies himself to. I have recommended minno in the past and will continue to do so. Thanks for all the brilliant work!

Wesley Spenser
Owner & Architect at RARA

small business marketing reviews